Crisis Communication & Reputation Management

Course Code: PSC-605 Pillar: Community Engagement & Public Communication Course Overview: During crises and sensitive incidents, people need information that is timely, factual, calm, empathetic, and consistent. Speed matters, but unverified or uncoordinated communication can deepen uncertainty, misinformation, and reputational harm. Learners prepare crisis communication plans, coordinate stakeholders and approvals, develop messages, monitor public sentiment